Digital Marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
There are multiple digital marketing channels available today:
- Affiliate marketing
- Display advertising
- Email marketing
- Search engine marketing
- Social media marketing
- In-Game advertising
- Video advertising
Future of Digital Marketing
Digital marketing landscape is changing constantly. That why it’s crucial to always stay ahead of trends and implement the same in time. Metrics used to measure digital marketing and the level of interactivity involved have come to create new opportunities for marketers. Customer experience, functionality, micro-moments, targeted advertising etc. are just some of the trends we are seeing as AI and other technologies continue to shape the digital marketing environment.
